logo

Cassidy’s Image With GOP Voters Has Recovered From His Trump Conviction Vote. Is It Enough to Survive a 2026 Primary Challenge?

27% of Louisiana Republicans “strongly” approve of his job performance, up from post-Trump impeachment nadir
January 16, 2025 at 5:00 am UTC

Key Takeaways

  • Sen. Bill Cassidy has a 69% approval rating among home-state Republicans. It’s a significant improvement from a low after he voted to convict Donald Trump in early 2021, but still leaves him less popular with GOP voters in his deeply red state than Sen. John Kennedy or Gov. Jeff Landry.

  • Just 27% of Republicans and 22% of self-described conservatives in the Bayou State “strongly approve” of Cassidy’s job performance, highlighting a weakness with the party’s base as he faces at least one competitive challenger, Louisiana state Treasurer John Fleming, should he run next year.

  • To his credit, Cassidy’s intraparty standing is largely in line with the average Republican senator up for re-election next year. But they don’t carry the Trump-related baggage.

Sign up to get the latest data and analysis on how business, politics and economics intersect around the world.

Louisiana Sen. Bill Cassidy has improved his standing among Republicans in Louisiana since voting to convict Donald Trump following the Jan. 6 attacks on the Capitol in early 2021, but it’s unclear whether it’ll be enough to prevail in a renomination race next year that has already seen one challenger throw their hat in the ring.

The figures from Morning Consult latest senator approval rankings underline the pressure Cassidy’s under as he’s set to oversee a confirmation hearing for one of the president-elect’s most controversial Cabinet picks: Robert F. Kennedy Jr., the nominee to lead the Health and Human Services Department.

Cassidy’s standing in Louisiana

Cassidy, now chairman of the Senate Health, Education, Labor and Pensions Committee, has a 69% approval rating among home-state Republicans, according to surveys collected in the fourth quarter of 2024. Though that’s a significant improvement from a low of 46% measured in the months that followed his Feb. 13 vote to convict Trump, Cassidy remains less popular with GOP voters in his deeply red state than Sen. John Kennedy or Gov. Jeff Landry, the other two statewide Republican officials we track on a daily basis.

Cassidy is less popular than other Louisiana Republicans

Shares of Louisiana voters who approve and disapprove of the following elected officials’ job performance:
Morning Consult Logo
Surveys conducted October-December 2024, among 1,817 Republican voters and 1,854 self-identified conservative voters in Louisiana, with margins of error of +/-2 percentage points. Figures may not add up to 100% due to rounding.

Perhaps more importantly, just 27% of Republicans and 22% of self-described conservatives in the Bayou State) “strongly approve” of Cassidy’s job performance.  That “strongly approve” share highlights a weakness with the party’s base as he faces at least one competitive challenger, Louisiana state Treasurer John Fleming, a former U.S. representative and Trump administration official, in a closed Republican primary next year. 

It’s been a long road back to recovery for Cassidy, who has yet to announce that he’ll seek a third term next year but has been raising money like he plans to.

Cassidy’s approval rating has recovered since a post-impeachment nadir

Shares of GOP voters who approve of Republican Sen. Bill Cassidy’s job performance
Morning Consult Logo
Each data point reflects a trailing three-month average of surveys conducted among roughly 2,000 Republican voters in Louisiana, with margins of error of +/-2 percentage points.

According to our latest surveys, Cassidy’s overall approval rating reached a four-year high in recent months. And the share who strongly approve of his job performance (27%) — though still short of where it was before his vote to convict Trump — is now the best it’s been since the impeachment fallout, after a generally steady uptick since the 12% nadir reached by September 2022.

Why Cassidy looks vulnerable to a primary

Ousting an incumbent in a primary is a hard task, and while Cassidy is weaker with the GOP base than fellow Louisiana Republicans Kennedy and Landry, his intraparty standing is largely in line with the average Republican senator up for re-election next year.

How Republican senators up in 2026 fare with their home-state bases

Shares of Republican voters in each state who approve of the following senators’ job performance
Morning Consult Logo
Surveys conducted October-December 2024, among Republican voters in each state, with margins of error ranging from +/-1 to +/-8 percentage points.

It’s widely expected that the senator most reviled by his own base, 82-year-old Mitch McConnell of Kentucky, will not seek re-election following his decision to step back from Senate Republican leadership (though he has yet to say so). 

Others with weaker backing from GOP voters, such as Sens. Susan Collins of Maine or Thom Tills of North Carolina, face unique political environments, with the southerner in particular likely to draw resources from Washington to help fend off such an attack as the GOP focuses on holding his and Collins’ seat.  

And even Sen. Roger Marshall of Kansas, the more vocally conservative among those who are weak among the party’s base, has one of the most pro-Trump voting records in the Senate, according to a FiveThirtyEight analysis. That suggests the incoming president would be there to assist him should he face a threat from the right.

Cassidy, on the other hand, finds himself in a tougher spot.

He’s the only Republican up for re-election next year to have drawn a serious primary challenger so far, a rival who has already slammed him for, as he put it, turning his back on Trump. 

That makes Cassidy’s role in Kennedy’s HHS nomination all the more notable. A physician himself, Cassidy has not been shy about his concerns about the nominee’s stances on vaccines, and is being cast by the Washington press as a potential roadblock in a Senate where a nominee can only afford to lose three GOP votes if Democrats remain united.  

But as Republicans have learned again and again in recent years, those who cross Trump tend to pay at least some political price. Should Cassidy turn his back on the president-elect again, our data suggests it’s very likely that he’ll pay for it dearly.

A headshot photograph of Eli Yokley
Eli Yokley
U.S. Politics Analyst

Eli Yokley is Morning Consult’s U.S. politics analyst. Eli joined Morning Consult in 2016 from Roll Call, where he reported on House and Senate campaigns after five years of covering state-level politics in the Show Me State while studying at the University of Missouri in Columbia, including contributions to The New York Times, Politico and The Daily Beast. Follow him on Twitter @eyokley. Interested in connecting with Eli to discuss his analysis or for a media engagement or speaking opportunity? Email [email protected].

We want to hear from you. Reach out to this author or your Morning Consult team with any questions or comments.Contact Us