Retail & E-Commerce

A data-driven approach to understanding the ecommerce and retail industry. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on ecommerce and retail news with topics such as brand trust and loyalty, shopping behaviors, sustainability, retail inflation and much more.

Retail & E-Commerce

Featured Tracker

Tracking Trends in the Retail Industry

Recent Reports

The State of Beauty and Personal Care

All About Middle-Income Consumers

A Data Deep Dive Into Luxury Consumers

Most Trusted Brands 2024

Featured

Buy Now, Pay Later Users Are Young, Socially Connected Big Spenders

Buy Now, Pay Later Users Are Young, Socially Connected Big Spenders

Who Is the Low-Cost E-Commerce Shopper?

The State of Apparel Shopping

Recent

Shein Versus the Mall

Webinar On-Demand: All Things Shopping

Always On: Who’s Shopping Online Every Day?

As Millennials Enter Middle Age, Their Shopping Habits Are Worth Revisiting

The Rural-Urban Divide, As Told Through Consumers’ Favorite Brands

Keep Reading

Beauty Shoppers Turn to Mass Brands For Savings

What Retailers Can Learn From Walmart’s Success with High-Income Households

What Do Consumers Think Is the Ideal Black Friday Discount Rate?

2025 Lookahead: What to Expect in Retail

Consumers Resist Newer Retail Technology

Yelp’s Frequent Users Defy Online Review Skepticism

Consumers Are Content With E-Commerce Delivery Speeds

Holiday 2024: One-Fifth of Shoppers Plan to Take on Debt

Forecasting 2024 Holiday Shopping Trends

Most Admired Employers 2024

The State of the Secondhand Economy

Holiday 2024: Gift Cards Top Shoppers’ Lists