Retail & E-Commerce

A data-driven approach to understanding the ecommerce and retail industry. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on ecommerce and retail news with topics such as brand trust and loyalty, shopping behaviors, sustainability, retail inflation and much more.

Retail & E-Commerce

Featured Tracker

Tracking Trends in the Retail Industry

Recent Reports

Who Is the Low-Cost E-Commerce Shopper?

The State of Apparel Shopping

The State of Beauty and Personal Care

A Data Deep Dive Into Luxury Consumers

Featured

Where Different Generations Are Hearing About Tariffs, And What They Plan to Do About Them

Where Different Generations Are Hearing About Tariffs, And What They Plan to Do About Them

Gen Alphas Already Exhibit Strong Buying Power Across Several Categories

Consumers Increasingly Turn to Affordable Options — What Brands Do They Think Are a Good Value?

Recent

Parents Are Big Secondhand Shoppers, and Take Their Activity Online

Gen Z’s Pursuit of Novelty Presents a Challenge for Brands

Are Dupes Less Enticing Now?

Gen Alpha’s Influence

The Rise of Low-Cost Retailers Like Temu and Shein

Keep Reading

Buy Now, Pay Later Users Are Young, Socially Connected Big Spenders

Webinar On-Demand: All Things Shopping

Always On: Who’s Shopping Online Every Day?

Shein Versus the Mall

As Millennials Enter Middle Age, Their Shopping Habits Are Worth Revisiting

The Rural-Urban Divide, As Told Through Consumers’ Favorite Brands

Beauty Shoppers Turn to Mass Brands For Savings

What Retailers Can Learn From Walmart’s Success with High-Income Households

What Do Consumers Think Is the Ideal Black Friday Discount Rate?

2025 Lookahead: What to Expect in Retail

Consumers Resist Newer Retail Technology

Yelp’s Frequent Users Defy Online Review Skepticism