Brands & Marketing

A data-driven approach to understanding the brands and marketing landscape. Our industry experts leverage Morning Consult's high-frequency survey data to provide vital insights on brand news with topics such as brand trust and loyalty, Gen Z trends, ESG and corporate activism, fast-developing brand scandals and much more.

Brands & Marketing

Brand Rankings

NFL Fans' Favorite Brands

Fastest Growing Brands Report 2024

Most Admired Employers 2024

Most Trusted Brands 2024

Reports

The Forces Shaping Gen Z: Friends, Fitness and Finances

The 2025 Influencer Marketing Guide

Featured

Consumption Habits and Brand Preferences of the Wealthiest Consumers

Consumption Habits and Brand Preferences of the Wealthiest Consumers

Health and Wellness in the Age of MAHA

Gen Alpha’s Influence

Recent

Where Different Generations Are Hearing About Tariffs, And What They Plan to Do About Them

How Ozempic Users Are Spending, Feeling While Taking the Drugs

Anti-Americanism & Brands Amid the Trump Tariffs

Gen Alphas Already Exhibit Strong Buying Power Across Several Categories

Always On: With Auto Tariffs a Reality, a Look at Interest in Truck Ownership

Consumers Increasingly Turn to Affordable Options — What Brands Do They Think Are a Good Value?

Keep Reading

Gen Alpha’s Persuasion Power, and Gen Z’s Still Aboard the Dupe Train

Webinar On-Demand: Anti-Americanism & Brands Amid the Trump Tariffs

Global U.S. Reputation Tracker

How Gen Z Is Eating and Drinking

Always On: Understanding Youth Basketball Participation

Parents Are Big Secondhand Shoppers, and Take Their Activity Online

How Good Are NIL Deals for Brands Looking to Invest in Athletes?

Always On: Which Brands Pet Owners Like

Webinar On-Demand: Exploring Gen Alpha and Gen Z Trends

All About Gen Alpha

Always On: What Happens When Brands Lose Trust

Gen Z’s Pursuit of Novelty Presents a Challenge for Brands