Telehealth Could Further Boost the Ozempic Weight-Loss Drug Craze
Key Takeaways
53% of U.S. adults have heard “a lot” or “some” about the use of GLP-1 drugs like Ozempic for weight loss, up from 39% in April.
A growing list of telehealth services are aiming to make it easier for potential patients to access weight loss drugs and look well-positioned to further interest: 73% of consumers who are interested in GLP-1 drugs for weight loss say they’re interested in obtaining the medications via a telehealth service.
Still, concerns about the price of GLP-1 drugs, potential side effects and worries that the weight will return after cycling off of the drugs remain obstacles to broader adoption.
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Health care companies are looking to capitalize on the rapidly growing popularity of Ozempic and similar weight-loss drugs with telehealth services that make it simpler for potential patients to access the medications, and new research suggests the availability of such services could further entice those interested, but concerns remain about the high cost and potential side effects.
Awareness of Ozempic has grown
Roughly half of the general public (53%) now says they’ve heard “a lot” or “some” about the use of GLP-1 prescription drugs for weight loss, up from 39% in April.
Roughly 1 in 5 Consumers Have Heard “a Lot” About Ozempic and Other Weight-Loss Drugs
The tone of news coverage about Ozempic can vary: Depending on the article or segment, it’s a game-changing weight-loss solution, or a source of negative side effects. But consumers are more likely to say what they hear about the medications is positive than negative. Nearly half (44%) of U.S. adults who were aware of weight-loss efforts with GLP-1 drugs said the content they saw, read or heard was positive, 23 percentage points higher than those who said it was negative.
Most consumers who are interested in GLP-1 drugs are keen to use telehealth to procure them
With awareness of GLP-1 drugs on the rise, some companies are turning to telehealth options to try to lower the barrier of entry for consumers.
Eli Lilly, the maker of Zepbound and Mounjaro, recently launched a new platform called LillyDirect, which connects people with a telehealth company that can prescribe weight loss medications. The pharmaceutical company said it created LillyDirect to make it easier for patients who are having a difficult time accessing the drugs, and to ensure the medications that patients are receiving are not compounded or counterfeit versions. The platform is the first of its kind from a pharmaceutical company, though other health-focused companies like WeightWatchers and Ro offer similar services.
Telehealth Services Appeal to Those Interested in Weight-Loss Drugs Like Ozempic
These services look poised to further drive the weight loss drug craze. Among those interested in drugs like Ozempic for weight loss, nearly three-fourths (73%) say they’re interested in obtaining the medications via a telehealth service.
Concerns about GLP-1s remain, especially among those interested in the drugs for weight loss
Still, consumers have myriad concerns about GLP-1s for weight loss, especially those interested in the medications. In fact, people who are interested in drugs like Ozempic — and as a result may have done more research into them — are more likely to be concerned about every potential worry we asked about.
High Cost, Eventual Weight Gain Are Most Concerning to Consumers Interested in GLP-1s
Though the heightened concern among interested parties is somewhat intuitive, it also shows there are still barriers to wider adoption, even if it's easier to access the drugs. It could also explain why interest in drugs like Ozempic for weight loss has not increased despite relatively positive media coverage. Nearly 3 in 10 (28%) of U.S. adults said they are interested in trying GLP-1s as a weight-loss method, on par with the 29% that said the same in April.
While there isn’t a simple fix to addressing many concerns, especially those related to cost and side effects, more time and research is key. For example, if drugmakers are able to continue to demonstrate success with their medications — especially as it relates to the prevention of more serious health conditions such as heart attacks and strokes — more insurers may cover the medication. That could help bring down the $1,000- to $1,500-per-month list price for the popular drugs.
Nicki Zink is deputy head of Industry Analysis. Her team identifies trends affecting key demographics across food & beverage, travel & hospitality and financial services. Prior to joining Morning Consult, Nicki served as the head of digital intelligence at Purple Strategies, a corporate reputation and strategy firm. She graduated from Miami University with a bachelor’s degree in mass communication. For speaking opportunities and booking requests, please email [email protected].