Webinar On-Demand: Americans' News Consumption Habits
Key Takeaways
More than half of Americans say they seek out the news, and only a small percentage say they actively avoid the news. Despite being more and more economically untenable as an industry, people still consume news and rely on it too.Among those who avoid the news, the top cited reason is that current events are too depressing (51%), with similar shares who said they are worried about fake news (47%) and that major outlets are too biased (46%).
- Social media is the stickiest news source. Almost 2 in 5 U.S. adults say they turn to social media for news multiple times a day, and for Gen Z, it’s also the news source they trust the most. Much has been written about print media being on death’s door, but as a medium it still has an audience among sports fans and the well-educated.
America is more divided than ever, and it’s reflected in the media consumption habits of Democrats and Republicans. Three in five (63%) of Democrats say they have ”a lot” or “some” confidence in the news media, while just 38% of Republicans say the same.
In this webinar, recorded on September. 26, 2024 at 12 p.m. ET, Morning Consult analysts Amy He and Nicki Zink discuss how news consumption habits are changing in the general public and how those habits differ for Republicans and Democrats.
Amy He leads Industry Analysis at Morning Consult. Prior to joining Morning Consult, Amy served as the executive editor at eMarketer, and was a China reporter for many years. She graduated from New York University with a bachelor’s degree in journalism and East Asian studies. For speaking opportunities and booking requests, please email [email protected].
Nicki Zink is deputy head of Industry Analysis. Her team identifies trends affecting key demographics across food & beverage, travel & hospitality and financial services. Prior to joining Morning Consult, Nicki served as the head of digital intelligence at Purple Strategies, a corporate reputation and strategy firm. She graduated from Miami University with a bachelor’s degree in mass communication. For speaking opportunities and booking requests, please email [email protected].