Brands
Corporate Engagement & the 2024 U.S. Election
Report summary
America is barreling toward another highly polarizing presidential election while reeling from ongoing economic uncertainty and internal flashpoints over foreign conflicts.
Using research dating back to 2019, this report lays out what brands and business leaders need to know about the political climate and how to engage on the country’s most pressing issues.
In this report we explain:
- How the political climate and desire for corporate advocacy has shifted since the last presidential election
- How companies who want to publicly weigh in on an election-year issue should frame their engagement
- What U.S. workers’ increased comfort in talking politics in the office means for business leaders
- How financial institutions and corporations should view the public’s response to conservative attacks on ESG investing and DEI initiatives
Data Downloads
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Methodology
Data for this report comes from surveys conducted: August 2019; September 2020; December 2022; June, September and October 2023; and March and April 2024. All surveys were conducted among representative samples of roughly 2,200 U.S. adults or roughly 1,100 employed U.S. adults, with unweighted margins of error of +/-2 to +/-3 percentage points, respectively.
About the authors
Cameron Easley is Morning Consult’s head of U.S. Political Analysis. He has led Morning Consult's coverage of U.S. politics and elections since 2016, and his work has appeared in The New York Times, The Wall Street Journal, The Washington Post, Politico, Axios, FiveThirtyEight and on Fox News, CNN and MSNBC. Cameron joined Morning Consult from Roll Call, where he was managing editor. He graduated from the University of North Carolina at Chapel Hill. Follow him on Twitter @cameron_easley. Interested in connecting with Cameron to discuss his analysis or for a media engagement or speaking opportunity? Email [email protected].
Ellyn Briggs is a brands analyst on the Industry Intelligence team, where she conducts research, authors analyst notes and advises brand and marketing leaders on how to apply insights to make better business decisions. Prior to joining Morning Consult, Ellyn worked as a market researcher and brand strategist in both agency and in-house settings. She graduated from American University with a bachelor’s degree in finance. For speaking opportunities and booking requests, please email [email protected].
