Introducing AI News Summaries: Quantify the Impact of the News Cycle

Most teams know when the news cycle is heating up. Few know how it’s actually impacting their brand—or their competitors. Morning Consult’s News Data tool changes that.

Today, we’re introducing AI News Summaries, a powerful new enhancement to our News Data tool within Morning Consult Intelligence. This new feature uses AI to summarize the top news narratives connected to a brand, helping communicators, marketers, and insights leaders make sense of media coverage and its downstream impact on consumer perception.

It’s the fastest, clearest way to quantify the effect of the news on your brand’s performance.

📊 What is the News Data tool?

The News Data tool in Morning Consult Intelligence helps you monitor, analyze, and connect media coverage to brand KPIs—like Buzz, Favorability, and Trust—over time.

With daily updates from 80,000+ global news sources, it offers a comprehensive, always-on way to measure how news is impacting consumer sentiment across your brand, your competitors, and your entire category.

🤖 What’s new: AI News Summaries

Our new feature, AI News Summaries, automatically surfaces the most important stories shaping a brand’s perception—summarized with generative AI for easy, at-a-glance understanding.

Instead of scrolling through dozens of headlines, you’ll see a curated set of topics—each derived from a cluster of high-relevance news articles, grouped using machine learning and summarized using natural language generation.

With AI News Summaries, you can:

• 🔍 See what’s driving perception: Uncover the real-world narratives behind sudden sentiment shifts.
  
• 🧭 Track competitors & category trends: Get context beyond your brand bubble.
  
• 📈 Link coverage to brand metrics: Easily connect top stories to real-time changes in brand health.
  
• ⏱️ Understand timing dynamics: See how long stories take to impact perception.
• 📣 Inform campaigns & crisis response: Learn what types of coverage resonate most—or least—with consumers.

✅ Why it matters

The media doesn’t just influence consumer opinion—it shapes it. And yet, most teams rely on anecdotal insights or manual monitoring to understand that influence.

With News Data and AI News Summaries, you get something better: a quantifiable, data-backed view of how media narratives are driving brand performance.

It’s a smarter, more strategic way to monitor your brand—and your competition—in today’s fast-moving news cycle.

🚀 Available now

AI News Summaries is now live for all Morning Consult Intelligence users with access to the News Data tool. 

👉 Log in to Morning Consult Intelligence and open the News Data tab to get started.

Don’t have access? Contact us here to get a demo of the News Data tool in Morning Consult Intelligence.

Have questions?

Check out the Help Center FAQ or reach out to your Customer Success Manager.