Morning Consult Launches AI-Powered Tools to Revolutionize Consumer Insights

NEW YORK — November 20, 2024 — Morning Consult, the global leader in data-driven decision-making, today gave the first-ever look at Morning Consult AI, a groundbreaking suite of artificial intelligence tools that empower users to unlock smarter, faster insights from the company’s unparalleled proprietary data.

Built on more than 30 million interviews conducted across more than 40 countries, Morning Consult AI is designed to transform how businesses understand consumer behavior, brand perception, market trends and political attitudes. Unlike traditional AI tools, Morning Consult AI uses real-time, living data, with 15,000 new interviews conducted daily to ensure insights are always relevant, and actionable.

“Morning Consult AI represents the next leap forward in decision intelligence,” said Michael Ramlet, CEO of Morning Consult. “’We are trusted to provide leaders with the data they need to make better decisions. Now, with the power of AI, we’re putting even more control and clarity into their hands.”

Piloted among a core set of corporate and agency clients, Morning Consult AI’s chatbot instantly answers complex questions using Morning Consult’s vast database of audience, brand, economic and political perceptions. The company is also developing AI assistants across its product to automate manual processes like building custom audiences or generating insights from data visualizations and building AI agents to automate common use cases like brand and trend reports, letting users focus on strategy instead of execution.

“Morning Consult AI is poised to transform how leaders across industries make decisions by enabling users to identify trends, track brand sentiment, and forecast consumer behavior with a level of speed and precision previously out of reach,” Ramlet added.

Morning Consult AI is now open for early access applications. Press interested in getting access should contact [email protected].

Click here to read more about Morning Consult AI, including the technical architecture, product stills and video of the new capabilities. 

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About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at https://pro.morningconsult.com/. 

Contact: Anna Rose Pardue, [email protected]