How TelevisaUnivision Leverages Morning Consult to Drive New Business

Morning Consult partners with hundreds of top brands, including over half of the Fortune 500. The best brands don’t just react—they lead. We equip leaders with actionable intelligence to stay ahead, outpace competitors, and drive market change.

But don’t just hear it from us: We sat down with Roberto Ruiz, Chief Research Officer at TelevisaUnivision, to explore how they use Morning Consult’s high-frequency data to gain deeper insights into their clients and the Hispanic consumers who engage with their network.

Roberto shares how Morning Consult data provides key insights into their Hispanic audience—an essential need in today’s high-stakes political landscape for both their business and their clients:

"What we really like about Morning Consult is the always-on-nature of data collecting. Morning Consult is constantly collecting data about top brands, so if tomorrow our sales guys are going to a meeting with a specific brand, my team can log into [the platform] and find current information about what's going on with the brand vis-a-vis Hispanic consumers and non-Hispanics—and that's critical."

Choosing the right partner is a big decision. We asked Roberto why he chose Morning Consult as a partner, and what factors influenced the decision: 

"We chose Morning Consult as a partner for a couple of reasons. One is the broad coverage of top brands in the country and the always on data collection about these brands [such as] awareness and sentiment. We need tools that are available on short notice to provide us the data that we need for our clients and for our pitches. 

—and the second one is really the reputation. Morning Consult's data is a recognized brand in the inside space, so our clients will pay attention to this and will know that this is good data that's collected correctly and is correct."

When asked about the impact Morning Consult has had on Univision's business, Roberto's answer was simple: "Morning Consult's data effectively drums up new business."

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