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Basketball
Latest
Gen Alpha
Gen Alpha Is Showing Early Signs of Sports Fandom
March 13, 2024
Fandom
A Relocated Sports Team Doesn’t Necessarily Mean New Fans
August 23, 2023
Basketball
Video Streamers Should Increase NBA Content, With or Without Live Games
August 22, 2023
Fandom
U.S. Sports Fandoms in China: Why the NBA Leads the Pack
August 1, 2023
March Madness
March Madness Viewership, Bracket Participation Poised for Jump in 2023
March 14, 2023
Gen Z
LeBron James and Stephen Curry Tie as Gen Z’s Favorite Athletes
December 13, 2022
Basketball
Stephen Curry Widens Lead in Second Straight Year as NBA’s Most-Liked Player
October 18, 2022
Basketball
Celtics or Warriors? Americans Are Evenly Split on Preferred NBA Finals Winner
June 2, 2022
College Sports
Clear Majority of Americans Still Support Paying College Athletes Despite NIL Issues
May 26, 2022
Sports Marketing
Inside the Rapid Expansion of the NBA and NFL in Brazil
May 24, 2022
Football
Americans Name Belichick and Lombardi Greatest Coaches of All Time; Duke’s ‘Coach K’ Ranks Sixth
April 11, 2022
March Madness
Interest in March Madness Is Trending in the Wrong Direction
March 17, 2022
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