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Key Consumer Groups
Latest
Key Consumer Groups
How Brands Can Reach Women Travelers
April 16, 2025
Key Consumer Groups
Consumption Habits and Brand Preferences of the Wealthiest Consumers
April 14, 2025
E-Commerce
Consumers Increasingly Turn to Affordable Options — What Brands Do They Think Are a Good Value?
April 2, 2025
Millennials
Millennials Are Spread Thin as the Newest Members of the “Sandwich Generation”
March 11, 2025
Buy Now Pay Later
Buy Now, Pay Later Users Are Young, Socially Connected Big Spenders
March 5, 2025
E-Commerce
Who Is the Low-Cost E-Commerce Shopper?
February 26, 2025
Key Consumer Groups
Younger Consumers’ Cruise Plans Are Full Steam Ahead
February 13, 2025
Millennials
As Millennials Enter Middle Age, Their Shopping Habits Are Worth Revisiting
February 11, 2025
Brand Ranking
TikTok Super Users’ Favorite Brands
February 10, 2025
Restaurants
How High-Income Consumers’ Restaurant Behaviors are Evolving
February 4, 2025
Leisure Travel
Adventure Travel is Losing its Edge
February 3, 2025
Consumer Spending
High Prices Dampen Lodging Spending at the End of 2024
January 22, 2025
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