Olympics

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2024 Olympics Earn Peacock the Gold With Gen Z

August 6, 2024

Two people watching news on the TV

Anticipation for 2024 Paris Olympics Is On Par With That of Tokyo Games

March 18, 2024

Post-Olympics Insights: Gen Z Viewership Tumbles, Chen's Popularity Rises and Gu Mania Sweeps China

March 3, 2022

Beijing Winter Olympics Had Almost No Impact on China’s Popularity

February 24, 2022

Americans' Favorite Winter Olympic Sport Isn't the One Where You’ll Find Team USA's Biggest Stars

February 4, 2022

NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics

February 3, 2022

Most Americans Are Fine With Beijing Olympic Spoilers

February 2, 2022

Americans Want Olympic Sponsors to Speak Out on China’s Human Rights Record

February 1, 2022

Tokyo Hit an All-Time Low in Olympic Viewership. Survey Data Suggests Beijing Could Be Worse

January 31, 2022

Majority of Americans Support Taking Stand Against Beijing Olympics

December 7, 2021

NBC Has a Tough Road Ahead as It Begins Its Beijing Olympics Push

October 27, 2021

Post-Olympics Insights: Suni Lee’s Rise, Peacock’s Performance and a Look to Beijing’s Winter Games

August 13, 2021