Tracking Trends in Cryptocurrency
Cryptocurrency and its underlying technology stand to fundamentally alter the financial services industry, particularly the way consumers manage their finances and transact with one another. Or it could all be just a passing fad. The speed of cryptocurrency’s adoption and the uncertainty about its future mean it is imperative that financial services leaders track its developments.
The methodology for the tracker is included at the bottom of this page.
Key Takeaways
Plans to buy and sell cryptocurrency both ticked up, tracking with higher trading volumes. Purchasing consideration for cryptocurrency generally (22%) and Bitcoin (24%) ticked up in January following higher prices and trading volumes on the heels of President Trump's November electoral victory.
Bitcoin ownership rebounded from tracking lows. In July 2024, only 10% of U.S. adults said they own bitcoin, the lowest share since tracking began in 2022. This number has since rebounded to 12%. The bounce was driven by men and high income earners.
Attitudes on regulation are slightly softer than in the recent past. After a year and a half of more U.S. adults saying cryptocurrency should be more heavily regulated than other financial assets, Americans are now evenly split. Equal shares say that crypto should be regulated the same as other assets. Meanwhile, they still deeply mistrust the technology, though slightly less than at the depth of crypto winter.
Data Downloads
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Cryptocurrency Ownership
Bitcoin Ownership
Reported Cryptocurrency Sales
Anticipated Cryptocurrency Purchases
Familiarity With Cryptocurrency and Related Topics
Trust in Cryptocurrency and Related Topics
Opinion on Cryptocurrency Regulation
Opinion on Cryptocurrencies’ Impact on Society
Source of This Data
Methodology
This tracker relies on data collected quarterly through Morning Consult’s proprietary survey research capabilities. The interviews are conducted online, and the data are weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. Results from the full survey have a monthly sample size of 4,400 U.S. adults and an unweighted margin of error of +/- 1 percentage point.
In October 2022, Morning Consult changed the survey frequency of our Cryptocurrency Insights Hub. To request monthly data from January 2022 to August 2022, please reach out to [email protected].
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.
Email [email protected] to speak with a member of the Morning Consult team.
The author would like to thank Charlotte Principato and Jaime Toplin for their contributions to this research.
Sonnet Frisbie is the deputy head of political intelligence and leads Morning Consult’s geopolitical risk offering for Europe, the Middle East and Africa. Prior to joining Morning Consult, Sonnet spent over a decade at the U.S. State Department specializing in issues at the intersection of economics, commerce and political risk in Iraq, Central Europe and sub-Saharan Africa. She holds an MPP from the University of Chicago.
Follow her on Twitter @sonnetfrisbie. Interested in connecting with Sonnet to discuss her analysis or for a media engagement or speaking opportunity? Email [email protected].
