Tracking Trends in the Media and Entertainment Industry
The media industry is constantly evolving due to changing consumer consumption patterns, consolidation and new business practices that become standard. Media leaders need the most up-to-date data on industry trends to best decide how to respond to them. But fresh, reliable figures are hard to come by.
To help media and entertainment leaders stay current on the need-to-know consumer behaviors and sentiment, Morning Consult is tracking the most important media consumption trends through a monthly survey of U.S. adults.
Find a more detailed methodology for this tracker below.
Data Downloads
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Video Streaming Service Usage
Consumers Who Stream Music
Consumers Who Listen to Podcasts
Trust in News Sources
Average Time Spent Playing Video Games
Source of This Data
Methodology
The Morning Consult Media and Entertainment Monthly Trend Tracker relies on Morning Consult’s proprietary survey research capabilities. The interviews are conducted online, and the data is weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. Results from the full survey have a monthly sample size of 2,200 U.S. adults and an unweighted margin of error of +/-2 percentage points.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.
The authors would like to thank Kevin Tran for his contributions to this research.
Email [email protected] to speak with a member of the Morning Consult team.
