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Gen X
Latest
Electric Vehicles
Why Gen Xers Hold the Keys to the EV Market
October 2, 2024
Key Consumer Groups
The Buzziest Brands for Each Generation
September 16, 2024
Key Consumer Groups
Generations 101
September 9, 2024
Webinar
Webinar On-Demand: Generations 101
September 4, 2024
Brand Ranking
Most Trusted Nonprofits 2024
July 30, 2024
Brand Ranking
Most Trusted Brands 2024
June 12, 2024
Leisure Travel
What Each Generation Wants on Vacation
May 20, 2024
Gen X
Gen X Is the 'Forgotten Generation' for a Reason
March 25, 2024
Wellness
Tracking the Emotional State of Americans
January 12, 2024
Trust
Tracking Trust in U.S. Institutions
December 14, 2023
Air Travel
From Bad Hygiene to Crying Babies: Consumers Rank the Most Annoying Air Passenger Behaviors
November 2, 2023
Film and TV
Gen X, Rejoice: Michael Keaton Is America’s Favorite Batman
April 20, 2022
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